It’s not a sight we see every day, but it will grab a lot of attention. And that’s precisely what officials at Bahamas Waste Management are hoping for by painting one of their garbage collection trucks pink.

The goal is to raise awareness about cancer – especially among men.

The truck has been decked out in full pink with the giant size picture of one of the company’s employees, Hartley Strachan, posted on it along with the words “Real Men Wear Pink.”
Strachan is a cancer survivor who beat prostate cancer back in 2006 but was recently diagnosed with colon cancer.

“If this does anything, I hope it will get the attention of women with male loved ones who they urge to go and get tested,” Mr. Strachan said. “This is about saving lives and early detection saves lives.”

The truck is going all over the island and residents are being encouraged to take “selfies” in front of the truck and then post them on Facebook to win prizes and raise awareness.

“We want everyone to get involved,” said Bahamas Waste CEO Francis de Cardenas. “We have prizes from John Bull, Starbucks and Micronet has given us an I-Pad to give away.”

The truck will be seen throughout New Providence during the month of October.