The Ministry of Tourism yesterday unveiled a new multi-million dollar advertising campaign designed to showcase some of The Bahamas’ most amazing island features.

The ad, the first in a series, will feature several Bahamian celebrities, including former NBA star and actor, Rick Fox and former Victoria’s Secret model, Shakara Ledard.

It will also feature renowned illusionist, David Copperfield, who lives in The Bahamas.

Shot on location January 16-20, the campaign called “Behold,” will showcase these celebrities as they frolic in The Bahamas.
Minister of Tourism Obie Wilchcombe said the ministry is “very excited” about this new campaign.
“Celebrities have always come to The Bahamas for the beautiful beaches and water, and the utter sense of escape that our lifestyle here provides. What we really want to say with this campaign, though, is that you do not have to be a celebrity or millionaire to enjoy that same beauty. Behold, The Bahamas are right next door and totally within your reach,” he said.
The campaign, created by the Zimmerman agency, is scheduled to launch in the near future with :30 and :60 second television spots.
Nigel Dick, who has previously worked with Cher, Guns & Roses, Celine Dion, Britney Spears, Oasis and The Backstreet Boys, directed the television spots.
Lifestyle and celebrity photographer, Robb Aaron Gordon, whose credits include Ritz-Carlton, Rolex, Four Seasons, Cindy Crawford and Princess Cruises, will shoot the print ads.