Dairy Queen Restaurant and franchise announced on Thursday that it will have its first Miracle Treat Day in The Bahamas.
On August 14, $2.00 from every Blizzard treat sold will be donated to sick children in The Bahamas. The objective of this day is to help as many children as possible in the Bahamas.
“Miracle Treat Day will be an annual event,” said Mr. Derek Osbourne, Dairy Queen Franchiee. “It’s something that Dairy Queen all around the world do.”
“What we are trying to do is to aid not only sick children, but any child that needs any kind of medical assistance that we can help. The problem is we are trying to get corporate Bahamas or any private entity to join us in this fundraising event, it’s so much better if we can have others come and join us,” said Dion Dunbar, human resources and marketing manager for Dairy Queen.
So far, Dairy Queen has already chosen one recipient, Zion Knowles.
The six-year-old has acute lymphoblastic leukaemia. She was diagnosed back in June 2012 at the age of 4.
Her medical expenses are sometimes as high as $5,000 per month.
“It has been a challenge, considering that in her first 8 months of treatment she exhausted her health insurance coverage. So since the early part of 2013 we have been trying to cover her medical bills on her own. Having just one income, my wife has been abroad with Zion, its been difficult doing it on my own.”
The Knowles have another child, older than Zion and says that this initiative helps greatly because Zion needs the medication.
“It affects our entire family, over the past two years she has barely seen her mother and has been affected by that also. Initiatives like this that help with the financial burden it always us room to deal with the other areas that we are dealing with.”
Melissa Major of the Cancer Society states that they also have a support group for kids with sickle cell and cancer which can sometimes help.
“This is a financial burden, its an emotional burden, and we hve to do everything we can to help with the stress. Zion is just one child, but imagine if we can try to help every child. “
“Blizzards all day, breakfast, lunch and snacks. We have a goal of 3,000 blizzards so please assist us so that we can help more than one family.
On an average dairy queen sells anywhere from 100-200 blizzards.