Cable and Wireless Communications (CWC) announced yesterday a unique partnership with Facebook that will offer customers a simple, personalized way to access free Wi-Fi.

The Facebook Wi-Fi solution helps improve the consumer hotspot login experience by providing a quick and simple way for consumers to access Wi-Fi by logging in via Facebook, as well as giving local businesses more opportunities to connect with their customers.

Customers connecting to a CWC-powered Wi-Fi network in participating locations will be able to open their browser on any mobile device or laptop to a ‘Facebook check-in page’. After logging in, customers will be directed to a localized Facebook Page, where they can receive the latest information about the business hosting the Wi-Fi service.

“At CWC, a key part of our Fixed-Mobile Convergence strategy is to enable our customers to access the internet wherever they are and on whatever data enabled device they happen to be using. Facebook Wi-Fi will enable a frictionless login experience in hundreds of CWC wireless hotspots across our markets and drive the best possible mobile internet experience,” said James McElvanna, CWC VP of Products.

Aruna Bharathi, mobile partner manager at Facebook, said, “Not only does Facebook Wi-Fi allow customers free Wi-Fi in a cost-effective way, but it provides local businesses with new tools to engage their customers online and generate value for their products and local economies, resulting in a win-win for all.”

The first CWC market to launch with Facebook Wi-Fi will be LIME Barbados in Q1 2015.