Categorized | National News

BTC To Make Amends Through Promotions

Officials at the Bahamas Telecommunications Company (BTC) said instead of providing direct compensation to thousands of its customers for service interruptions it will host a number of promotions over the summer.

“We will do a series of promotions starting in early July,” Vice President of Marketing and Branding Marlon Johnson said at a news conference Monday.

“It will be our way of saying that we have a new platform that is capable of doing some of these interesting promotions that we wanted to do, but in a very tangible way. We want to give back to our customers to say that ‘yes, we understand that you have had some very frustrating experiences in recent times and this is our way of giving back.’”

Over the last week, customers have experienced a number of disruptions, including dropped calls, being unable to receive or send texts and being unable to load minutes on to their cell phones.

Mr. Johnson said the company will reveal the promotions after it has gotten approval from the Utilities Regulations and Competition Authority (URCA).

“It is our intent to come back in July with something we believe will tell the customers we are prepared to give back.”

The company is currently undergoing a multi-million upgrade to its mobile plant.

Officials have said that part of the upgrade is to make changes to its 4G network.

Just last week, BTC introduced new features to its prepaid platform.

Star 200 (*200#), allows pre-paid customers to top up minutes, transfer minutes to another number or view account balances and other information on their screens.

Star 200 (*200#) will eventually replace the current account check *44 that offers similar, but limited features.

With the broader *200# service, pre-paid customers are able to check balances, top up minutes, make mobile to mobile transfers and a new ‘Please Call Me’ feature.

BTC said it introduced the service so customers would no longer have to wait on voice prompts and would be able to carry out all account transactions faster and more conveniently with easy-to-follow on-screen instructions.

The company has said that it expects to complete all upgrades by the end of the summer.

Written by Jones Bahamas

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