The Bahamas Telecommunications Company (BTC) has launched a new, and more powerful and highly interactive website as another option for customers who prefer to meet their service and products needs online instead of in-line or on the phone.

Additionally, the company has refreshed its brand logo and changed its tag line to: “Everyday” to reflect the company’s growing commitment to listen, improve and deliver positive change and progress.

The new website, logo and brand refresh were introduced to the staff last week during the company’s first ever employee webcast which was presented by CEO Geoff Houston.

It gave employees an opportunity to live chat with the CEO and get responses to questions on the new brand as well as other company related matters.

Sr. VP Brand and Communications, Marlon Johnson, explained aspects of the new electronic and print brand identity.

“The new website www.btcbahamas.com is easier to navigate and is more informative and helpful,” he said.

“Upgraded functionality means that everything customers usually line up for or call about can be managed on line via the website. It is a work horse of a web site, extremely interactive and very useful whilst providing fun activities via links to our social media sites.”

“It is designed with responsive technology that will allow the full website to be explored effectively and efficiently regardless of the size of the screen,” BTC Social Media Senior Associate, Cara Douglas said.

“Additionally there is a lot of Social Media integration to allow for BTC customers to leave tips on various articles, and videos in the BTC Support database. The BTC support database is complete with videos, articles and FAQs organised by product line, then grouped into support topics (examples include: Getting Started, Troubleshooting, and Additional Information).

The website has a complete database of mobile phones and tablets, which customers can compare, find more details on, and filter during search depending on their lifestyle preferences. Customers and potential customers can request a Landline, HomePhone plus, Mobile Postpaid phone plan, and Hi-Speed Internet directly from the website.”

Ms. Douglas said she expected her current number of views to double in December and then achieve a more steady growth rate.

“We currently achieve 200,000 views per month and we anticipate growth will double in December and then steadily grow by five per cent from the original 200,000 post-Christmas.”

The homepage features an island grid to emphasis that BTC covers the entire Bahamas.

“BTC services cover The Bahamas, the entire Bahamas, not just the most populated islands in the country, and we are so proud of this, that we have designed our stores, and now our website to highlight that,” Ms. Douglas said.

“The island grid on the homepage of our website represents our country and the people of our country that we are proud to serve and work for everyday to provide the best possible experiences, services, and products,” said Ms. Douglas.

According to Mr. Johnson, along with the new website, BTC also unveiled a refreshed logo and new tag line tagline that represents the forward focused-thinking, true market character of BTC.

“The move to a modern image and mission-centric tagline supports BTC’s forward plans and many of the organisational improvements that have already taken place over the last 12-18 months,” he said.

“The primary brand-material colours of yellow and blue used in the logo reflect the Bahamian flag and the royal purple was injected to capture and infuse the vibrancy and creativity of the Bahamian culture, particularly Junkanoo, into our company culture,” explained the senior vice president. The new logo will appear on all our social media sites first, and on our headquarters in Nassau – the BTC JFK buildings – then retail stores on New Providence followed by the Family Islands. Most will be completed by early next year.”

The Bahamas Telecommunications Company (BTC) is the leading telecoms operator in The Bahamas. BTC is jointly owned by Cable & Wireless Communications (51 per cent) and the Government of The Bahamas (49 per cent).

Cable & Wireless Communications has both management and board control.